Sometimes the quickest way to gain trust and credibility for your business is to make it appear larger than it is. Don’t worry; there are a few simple ways that you can do this, even if your budget is small.
Invest in a 0800 number
The right phone number can easily be overlooked, but it shouldn’t be because it can make a big impression on how your business appears on the outside. Using a mobile number, for example, immediately makes you look like a small business and suggests that you’re yet to acquire permanent headquarters. A 0800 number will provide you with this much-needed scale. Not only will it be memorable, but it will be free to call from landlines and mobiles, showing your customers that you care. Companies such as Planet Numbers offer 0800 numbers for business clients at an affordable rate.
An answering service
Much like a memorable 0800 number, setting up a telephone answering service will give your customers the impression that your company can handle a lot of enquiries. You can set up the service so that every call is answered professionally and a message can be taken to be handled as soon as possible. Regular voicemails can seem impersonal, but a virtual receptionist will provide better customer service, something that’s always important no matter what your company does or provides.
Use larger invoice numbers
When sending out quotes or invoice numbers to clients, forego smaller numbers for higher ones. This will make it seem as though you have been in business for longer than you have and this technique has been shown to improve how much customers will trust you to deliver the product or service they require. Most popular invoicing solutions will allow you to choose your starting invoice number so that you can be organised.
Keep track of your website
Unlike your email and phone contacts, your website is open 24/7. This means that it’s vital to pay constant attention to how professional it looks. Investing some money into your own domain and designing a custom look for your site adding engaging copy that uses plural language such as “we” rather than “I” will allow you to seem like a national company. If your company is one that sells a certain product, adding an online store is also a good idea.
Convert to an LLC
This tip might cost a little more than you were expecting but by converting your sole proprietorship to an LLC (Limited Liability Corporation), you’ll benefit from being able to file taxes although you were a corporation, thus stopping your business from being taxed through your personal tax return. Not only that, you’ll be able to govern your own business and be protected from liability if anything goes wrong. If your business runs into financial trouble, for example, your personal possessions will remain safe.
These things might seem deceptive, but they’re all perfectly legal ways for a company to establish a larger presence.