Introduction to Local SEO
What are the main benefits of local SEO?
Local Search Engine Optimization is very similar to organic search engine optimization, it includes elements like onpage optimization, content, backlinks, and keyword research. Keyword research is an essential part of page optimization for both local and on-site SEO.
Onpage optimization refers to anything that describes your business in the text of a web page. Onpage optimization usually involves keyword research in order to rank high in search engine searches for particular keyphrases. For example, if you were selling laptops, your business name would rank well for searches related to “laptops” or “used laptops.” Your keywords would also rank well when you used them in product descriptions, on news feeds, and in forums. If you had high enough rankings for these key phrases, then you would be more likely to attract customers.
Onsite optimization refers to optimizing your web pages so they are search engine friendly using onsite factors. These include meta tags, title tags, image tags, page titles, descriptions, headings, Alt text in images, etc. Onsite factors include meta description, title, image tags, page optimization, page names, page titles, description, keywords, and the actual location of your business.
Offpage optimization involves optimizing your site for specific keyword searches and making sure your web pages are well researched and present your business effectively within the niche. Offpage optimization is done through onsite factors such as meta description, keyword searches, title, headings, Alt text in images, and keywords. For onsite optimization, there are many methods such as directory submissions, social bookmarking, paid linking, social networking, article marketing, forum posting, etc.
Benefits of Local SEO That Every Marketer Should Know
Local Search Engine Optimization service provides you with a number of benefits by concentrating on certain areas of a website or blog. By creating an account with the service, you can choose from the different ways to improve on your traffic, backlinks, and the rank of your page within search engines.
You may opt to choose between paid service, free service, or both. You may also decide on the number of people who will perform the work for you (if you have a large business), whether the project will be done globally, and whether the optimization will be partial or global.
Franchise SEO works hand in hand with local use. The goal is to increase your chances of getting quality leads locally and nationally by optimizing your company’s storefront. Unlike most other forms of SEO companies, franchises do not offer their services in person at your place of business.
Instead, if you wish to have a professional looking webpage that displays your company and other pertinent information and is properly optimized, you will be better off engaging the services of a good SEO company instead.
Although there are a lot of benefits to franchising from a search engine optimization point of view, there are also some extremely important drawbacks that should be considered before jumping into the franchise business. Most importantly, franchises do not offer organic listings, meaning that they are not affiliated with any individual websites that are similar to yours. In this case, you will be competing directly with millions of other businesses, all of whom are already established and have their own customized storefronts to optimize.
As such, a local seo strategy that is successful for one establishment will not necessarily translate to success for another. Moreover, you must be extremely careful about the legitimacy of any company that offers to provide you with franchise locations.
Another key point of Local Search Engine Optimization is that your business will show up on a Google results page, with your location tagged on a map and your business details clearly displayed. Source: Google
If you are looking for long term and sustained results, you will want to make sure that you take advantage of the benefit of local seo optimization. In order to do so, you will need to find a service provider that deal in both SEO and storefront solutions, as well as the expertise to train you in both fields. You will need to be trained by someone who understands search engine optimization and how to drive traffic to a website.
Furthermore, you will need to know how to increase your ranking on the SERPs and other leading search engines, in order to draw in more customers and potential clients. Achieving the above-mentioned goals will require you to hire an expert team that has years of experience in both fields. Ideally, you should choose a company with years of experience and the reputation for developing a highly-optimized storefront that attracts customers.