If you have ever tried to force an advertising campaign down the throats of your audience, then you will know exactly how not to promote your services. There is no hard and fast rule to successfully engaging with your audience, but there are some definite tactics to avoid.
If we have learned anything from the immediate feedback and click-through rates, our target audience hate any form of advertising on YouTube. The short, nearly five second adverts before a normal video are really easy to produce, buy and market to set target demographics, but they only really work for a certain type of product. The financial market does not draw much success from this route.
Click-bait and short worded articles are another simple no-no. None of the target audience who do click through or even read the fifty word article, will believe a single word on it and will not give any credence to the authors or advertisers who are trying to force it through. The numbers of successful conversion from click-bait are shockingly low, and make you wonder why advertisers still try it.
The real success in financial marketing comes in the form of factual and persuasive articles. These are articular and exploring pieces which look at the financial markets and share as much information as possible, whilst still educating the reader. These are the articles at the top of the Google search results. MPP Global estimate that 75% of all users, will turn to their smart phone and the Internet for an answer when they do not know.
This makes being at the top of the search rankings, one of the best ways to advertise to your audience. It is not a five second advert showing how good you might possibly be. It is a well thought out and articulate article, answering the exact question which your new customer has wanted to ask. They have spent their time and their effort to find you and seek you out amongst the millions of web pages.
This is where the click-through and conversion rates really start to sky rocket. The audience already has a certain level of trust in your product, because you have offered something they want and something which you have proved yourself to be very efficient at.
The hardest part of the battle has been won. You have got your foot through the door and you are now engaging with your customer. They are interested in the exact thing you are trying to sell and they do not even know that it is a sale yet.
How much easier is it, to have your brand new customer find you and walk through your doors, than firing millions of adverts out in the hope that one lands in the right person’s lap.