The first casino was founded in 1638, in Venice. It was opened as a way of keeping gambling restricted to one place during a festival. It was then closed in 1774 because it was deemed to be impoverishing the local gentry. In the US, in the 1800s, it was saloons that became the centres of gambling before the rise of Las Vegas in the mid-20th century and Atlantic City once the state of New Jersey legalized gambling. It’s clear that casinos have quite a history of attracting customers, but this does not mean that the industry should become complacent. How can the casino industry attract new customers?

Attractive offers

In a time of economic uncertainty and trouble for many people, making people pay for their first few spins at your casino is not going to get them through the door or onto your website. You need to give customers something before they give you their patronage. Free spins, amazing multipliers and bonuses for their first few spins, and complimentary chips will all get them into the right mood to play.

Target millennials

Generally, millennials are more careful with their money due to the present lower wages and higher living expenses, so they are not an easy group to target. Try utilising social media platforms like Facebook, Twitter and Instagram to get their attention. With your social media campaigns, you will want to focus on the fun aspect of gambling while getting a responsible message across about not spending too much on it.

Look at the competition

Brick and mortar casinos and online casinos do not operate in a vacuum. You need to be studying the competition and seeing what they offer. If they offer a certain amount of free spins, could you offer more? If they have a first-time customer bonus, how could yours be better?

Focus online

Online casinos are doing exceptionally well at attracting new customers because they target people who would not normally be attracted to the idea of going to a brick and mortar casino. Visiting a casino could mean a long trip and then staying there for several hours to make the journey worthwhile. Whereas with an online casino, all you need to do is log onto a website like the respected and you can start playing with great bonuses – all without leaving your house. People love convenience – it makes them more likely to buy what you are selling.


Analyse your demographics – who are you attracting at the moment and how can you attract more people like that? Also, look to broaden your appeal and seek out new customers via social media. Cross-promotion with other brands and participating in gaming events can also raise your profile.

People will always enjoy betting money and trying to win more cash back than they have gambled – that has been true throughout history and will remain so in the future.