The most successful businesses understand their audience well. Effective marketers build out buyer personas and spend a good deal of their time learning about their consumers’ preferences, concerns, and challenges. However, even if a company knows exactly who they want to target with advertising/marketing material, they may still struggle to engage that audience successfully. To […]
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I’m not sleeping too well right now and it is all because of one thing. It’s not work, it’s not about a relationship. It’s not something bad keeping me awake at nights. I’m laying in my bed, thinking about next weekend. I’m laying awake purely because I am so excited. Excited for something which I […]
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When it comes to investing your hard-earned cash, it is easy to follow the herd into share dealing or the Forex market. In truth, that is not a negative approach because both can make you a lot of money if approached correctly. However, what if you are already doing that and want to diversify your […]
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There are days when I get home and I struggle to switch off. I might have commuted for over an hour, but I still feel like I’ve just stepped out of the office. I have no idea how I do it. I’ve literally not thought about anything since I logged out of the laptop and […]
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For most people, work is not fun. Work is tedious, stressful, boring, frustrating, time-consuming, challenging, and tiresome, but for the majority of professionals, it is anything but fun. It’s easy to simply assume that work and play don’t mix; that companies shouldn’t care if their employees enjoy themselves at work. However, there’s a downside to […]
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It’s understandable for modern marketers to feel a compulsion to attract as much traffic as they possibly can to their website. After all, so many businesses judge success in marketing based off of the amount of clicks their site pages receive on a monthly basis. However, this is a flawed way of thinking about digital […]
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Finding a new space for your business, or the first space for your startup, can be a challenge. There is a lot involved in the process, and you want to make sure you choose the right place the first time around to avoid the hassle of having to move again too soon. Here are some […]
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Your phone is the best extension for yourself. That digital assistant that has everything you need in it. There can be no doubt that Android is a smart operating system and has many potentials. However, similarly, it can’t be denied that the risks that surround the android system can harm it too. In fact, if […]
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Email newsletters are considered to represent some of the most important marketing tools for businesses that hope to encourage brand loyalty over time while keeping their customers up to date with the latest products and services. Not only is this a great way to showcase what might be happening in terms of ongoing operations, but […]
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Cryptocurrency has been making its entrance to the world of finance and is slowly gaining popularity for traders and investors alike. When initial coin offerings (ICOs) were at their height in 2017, many thought that the cryptocurrency market the same as the stock market, but with a different flavour. The stock market has IPOs, cryptocurrency […]
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